Designed a creative strategy to reposition the Alex and Ani brand within the jewelry space through revamping their social media and visual approach
Our goal was to breathe new life into their brand proposition. We wanted to strengthen the emotional appeal behind non-bangle products by connecting jewelry to a soul building experience.
Ultimately, we wanted to connect the brand to the concept that identity is a living progression tied to life’s moments and growth.
Inspired content that spoke to the “own it” platform”, which revolved around paving a path to self discovery
Lent itself to product repositioning within the jewelry space and directly encouraged users to make a product purchase